Small Business Series: Creating A Marketing Plan

This three-part series will help individuals who are thinking about or starting a new business.  The first session will cover the basics of setting up a business, which will provide information on legal entity structures, paying taxes, keeping records, financing a business and more.  The second session will focus on creating a Marketing Plan, performing market research, pricing, advertising, and tracking your results.  The third workshop will focus on creating a social media strategy where you will review the five most popular social media networks, how other businesses are using social media, and how to tell which networks are right for your business, as well as what kind of content to create and post.  You will get the most from this series if you attend all three sessions, but if your are only interested in one topic, you may register for only that session.